@incollection{Bhatnagar12,
author = {Namita Bhatnagar},
title = {Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value},
booktitle = {Advances in Customer Relationship Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Daniel Catalan-Matamoros},
chapter = {4},
doi = {10.5772/31105},
url = {https://doi.org/10.5772/31105}
}