@incollection{Suntornpithug12,
author = {Nichaya Suntornpithug and Pasu Suntornpithug},
title = {Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Medium},
booktitle = {Advances in Customer Relationship Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Daniel Catalan-Matamoros},
chapter = {3},
doi = {10.5772/31071},
url = {https://doi.org/10.5772/31071}
}