@incollection{Catalán-Matamoros12,
author = {Daniel Catalán-Matamoros},
title = {An Overview to Customer Relationship Management},
booktitle = {Advances in Customer Relationship Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Daniel Catalan-Matamoros},
chapter = {1},
doi = {10.5772/39185},
url = {https://doi.org/10.5772/39185}
}