@incollection{Gretsch12,
author = {Stéphanie Gretsch and Heinz Mandl and Raphaela Schätz},
title = {Implementation Process of a Knowledge Management Initiative: Yellow Pages},
booktitle = {New Research on Knowledge Management Models and Methods},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Huei-Tse Hou},
chapter = {14},
doi = {10.5772/33214},
url = {https://doi.org/10.5772/33214}
}