@incollection{Holtzman12,
author = {Yair Holtzman},
title = {Utilizing Innovation and Strategic Research and Development to Catalyze Efficient and Effective New Product Development},
booktitle = {Advanced Topics in Applied Operations Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Yair Holtzman},
chapter = {3},
doi = {10.5772/34918},
url = {https://doi.org/10.5772/34918}
}