@incollection{Zizlavsky12,
author = {Ondrej Zizlavsky},
title = {The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance},
booktitle = {Entrepreneurship},
publisher = {IntechOpen},
address = {Rijeka},
year = {2012},
editor = {Thierry Burger-Helmchen},
chapter = {4},
doi = {10.5772/35298},
url = {https://doi.org/10.5772/35298}
}