@incollection{Birant11,
author = {Derya Birant},
title = {Data Mining Using RFM Analysis},
booktitle = {Knowledge-Oriented Applications in Data Mining},
publisher = {IntechOpen},
address = {Rijeka},
year = {2011},
editor = {Kimito Funatsu},
chapter = {6},
doi = {10.5772/13683},
url = {https://doi.org/10.5772/13683}
}