@incollection{Li11,
author = {Yuanya Li and Gail Cook and Oliver Wreford},
title = {Online Insurance Consumer Targeting and Lifetime Value Evaluating - A Mathematics and Data Mining Approach},
booktitle = {Knowledge-Oriented Applications in Data Mining},
publisher = {IntechOpen},
address = {Rijeka},
year = {2011},
editor = {Kimito Funatsu},
chapter = {5},
doi = {10.5772/13369},
url = {https://doi.org/10.5772/13369}
}