@incollection{Anišić10,
author = {Igor Fuerstner and Zoran Anišić},
title = {Adaptive Involvement of Customers as Co-Creators in Mass Customization},
booktitle = {Products and Services},
publisher = {IntechOpen},
address = {Rijeka},
year = {2010},
editor = {Igor Fuerstner},
chapter = {10},
doi = {10.5772/10390},
url = {https://doi.org/10.5772/10390}
}