@incollection{Yücel10,
author = {Recep Yücel},
title = {Globalization of Markets, Marketing Ethics and Social Responsibility},
booktitle = {Globalization},
publisher = {IntechOpen},
address = {Rijeka},
year = {2010},
editor = {Kent G. Deng},
chapter = {4},
doi = {10.5772/10231},
url = {https://doi.org/10.5772/10231}
}