@incollection{Kang10,
author = {Kyeong Kang},
title = {Considering Culture in Designing Web Based E-commerce},
booktitle = {E-commerce},
publisher = {IntechOpen},
address = {Rijeka},
year = {2010},
editor = {Kyeong Kang},
chapter = {7},
doi = {10.5772/8900},
url = {https://doi.org/10.5772/8900}
}