Open access peer-reviewed chapter

Customer Challenges in Times of Global Risk and Uncertainty

By Demissew Ejara, Christina Reis, Walter Carter and Tony Carter

Submitted: October 19th 2010Reviewed: April 20th 2011Published: July 27th 2011

DOI: 10.5772/17232

Downloaded: 1664

© 2011 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike-3.0 License, which permits use, distribution and reproduction for non-commercial purposes, provided the original is properly cited and derivative works building on this content are distributed under the same license.

How to cite and reference

Link to this chapter Copy to clipboard

Cite this chapter Copy to clipboard

Demissew Ejara, Christina Reis, Walter Carter and Tony Carter (July 27th 2011). Customer Challenges in Times of Global Risk and Uncertainty, The Economic Geography of Globalization Piotr Pachura, IntechOpen, DOI: 10.5772/17232. Available from:

Embed this chapter on your site Copy to clipboard

<iframe src="http://www.intechopen.com/embed/the-economic-geography-of-globalization/customer-challenges-in-times-of-global-risk-and-uncertainty" />

Embed this code snippet in the HTML of your website to show this chapter

chapter statistics

1664total chapter downloads

More statistics for editors and authors

Login to your personal dashboard for more detailed statistics on your publications.

Access personal reporting

Related Content

This Book

Next chapter

Foreign Direct Investment from Emerging Economies: Determinants and Strategies

By Mohamed Amal

Related Book

First chapter

Sustainability by Interrelating Science, Society and Economy in Embedded Political Economy – an Epistemological Approach

By Masudul Alam Choudhury and Lubna Sarwath Mohammad

We are IntechOpen, the world's leading publisher of Open Access books. Built by scientists, for scientists. Our readership spans scientists, professors, researchers, librarians, and students, as well as business professionals. We share our knowledge and peer-reveiwed research papers with libraries, scientific and engineering societies, and also work with corporate R&D departments and government entities.

+3,550 Open Access Books

+57,400 Citations in Web of Science

+108,500 IntechOpen Authors and Academic Editors

+560,000 Unique visitors per month

More about us