1 Open Access Books
18 Authors and Editors
1 Web of Science Citations
12 Crossref Citations
17 Dimension Citations
1 peer-reviewed open access book
Edited by Paolo Popoli
By Funda Bayrakdaroğlu
Part of the book: Brand Management
By Marta Arce-Urriza and Javier Cebollada
Part of the book: Brand Management
By Hanna Górska-Warsewicz and Olena Kulykovets
Part of the book: Brand Management
By Hugo Skaalsvik
Part of the book: Brand Management
By Senay Oğuztimur
Part of the book: Brand Management
By Hanna Górska-Warsewicz and Olena Kulykovets
Part of the book: Brand Management
By Füsun Çizmeci Yöreş
Part of the book: Brand Management
By Marcello Risitano, Annarita Sorrentino and Michele Quintano
Part of the book: Brand Management
By Marta Arce-Urriza and Javier Cebollada
Part of the book: Brand Management
By Hugo Skaalsvik
Part of the book: Brand Management