Retail Marketing

1 Open Access Books

18 Authors and Editors

0 Web of Science Citations

2 Dimensions Citations

1 peer-reviewed open access book

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1. Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

Part of book: Advancing Insights on Brand Management

2. Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level

By Hugo Skaalsvik

Part of book: Advancing Insights on Brand Management

3. Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia

By Marcello Risitano, Annarita Sorrentino and Michele Quintano

Part of book: Advancing Insights on Brand Management

4. Management of a City Brand: An Examination on Three Stakeholders’ Attitudes

By Funda Bayrakdaroğlu

Part of book: Advancing Insights on Brand Management

5. Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers

By Elisa Martinelli and Francesca De Canio

Part of book: Advancing Insights on Brand Management

6. Celebrity Endorsement: Developing A Brand Image in Housing Ads

By Füsun Çizmeci Yöreş

Part of book: Advancing Insights on Brand Management

7. Modeling a City’s Branding Tools: The Case of Istanbul

By Senay Oğuztimur

Part of book: Advancing Insights on Brand Management

8. Competition between Private Labels and National Brands in a Multichannel Retailer

By Marta Arce-Urriza and Javier Cebollada

Part of book: Advancing Insights on Brand Management

9. Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

By Natalia Rubio, Nieves Villaseñor Román and María Jesús Yagüe Guillén

Part of book: Advancing Insights on Brand Management

10. The Holistic Vision of Brand Management

By Paolo Popoli

Part of book: Advancing Insights on Brand Management