Open access peer-reviewed Edited Volume

Selected Issues in Global Health Communications

Edited by Muhiuddin Haider

University of Maryland, College Park, United States of America


Heather Platter

University of Maryland, College Park, United States of America

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

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Selected Issues in Global Health CommunicationsEdited by Muhiuddin Haider

Published: September 26th 2018

DOI: 10.5772/intechopen.72462

ISBN: 978-1-78923-790-0

Print ISBN: 978-1-78923-789-4

eBook (PDF) ISBN: 978-1-83881-686-5

Copyright year: 2018

Books open for chapter submissions

4506 Total Chapter Downloads

1 Crossref Citations

1 Web of Science Citations

6 Dimensions Citations


Open access peer-reviewed

1. Introductory Chapter: Global Health Communication - Focused Issues and Challenges

By Anton Schneider and Muhiuddin Haider


Open access peer-reviewed

2. Using Sensemaking Theory to Improve Risk Management and Risk Communication: What Can We Learn?

By Emily J. Haas and Patrick L. Yorio


Open access peer-reviewed

3. Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives

By Ji-Young An and Jinkyung Paik


Open access peer-reviewed

4. Social Marketing for Health: Theoretical and Conceptual Considerations

By Mohsen Shams


Open access peer-reviewed

5. Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate

By Paulo Ricardo dos Santos Meira, Ilana Trombka and Daniele Carvalho Calvano Mendes


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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