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Business, Management and Economics » "Rural Development - Contemporary Issues and Practices", book edited by Rashid Solagberu Adisa, ISBN 978-953-51-0461-2, Published: April 20, 2012 under CC BY 3.0 license. © The Author(s).

Chapter 13

Integrated Marketing Approach as a Rural Development Tool

By Yavuz Topcu
DOI: 10.5772/29684