Open access peer-reviewed chapter

Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant

By Yusuf Bilgin

Submitted: October 12th 2016Reviewed: February 13th 2017Published: June 28th 2017

DOI: 10.5772/67848

Downloaded: 628

© 2017 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Yusuf Bilgin (June 28th 2017). Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant, Qualitative versus Quantitative Research Sonyel Oflazoglu, IntechOpen, DOI: 10.5772/67848. Available from:

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