Open access peer-reviewed chapter

Adaptive Involvement of Customers as Co-Creators in Mass Customization

By Igor Fuerstner and Zoran Anišić

Published: November 2nd 2010

DOI: 10.5772/10390

Downloaded: 1218

© 2010 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike-3.0 License, which permits use, distribution and reproduction for non-commercial purposes, provided the original is properly cited and derivative works building on this content are distributed under the same license.

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Igor Fuerstner and Zoran Anišić (November 2nd 2010). Adaptive Involvement of Customers as Co-Creators in Mass Customization, Products and Services Igor Fuerstner, IntechOpen, DOI: 10.5772/10390. Available from:

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