Open access peer-reviewed chapter

The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement

By Pavel Blecharz and Hana Stverkova

Submitted: November 9th 2016Reviewed: November 9th 2016Published: February 1st 2017

DOI: 10.5772/66786

Downloaded: 597

© 2017 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Pavel Blecharz and Hana Stverkova (February 1st 2017). The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement, Proceedings of the 2nd Czech-China Scientific Conference 2016 Jaromir Gottvald and Petr Praus, IntechOpen, DOI: 10.5772/66786. Available from:

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