Open access peer-reviewed chapter

Database Marketing Process Supported by Ontologies: a Data Mining System Architecture Proposal

By Filipe Mota Pinto and Teresa Guarda

Submitted: May 17th 2010Published: January 21st 2011

DOI: 10.5772/14064

Downloaded: 3078

© 2011 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike-3.0 License, which permits use, distribution and reproduction for non-commercial purposes, provided the original is properly cited and derivative works building on this content are distributed under the same license.

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Filipe Mota Pinto and Teresa Guarda (January 21st 2011). Database Marketing Process Supported by Ontologies: a Data Mining System Architecture Proposal, New Fundamental Technologies in Data Mining, Kimito Funatsu, IntechOpen, DOI: 10.5772/14064. Available from:

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