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Database Marketing Process Supported by Ontologies: a Data Mining System Architecture Proposal

Written By

Filipe Mota Pinto and Teresa Guarda

Submitted: 17 May 2010 Published: 21 January 2011

DOI: 10.5772/14064

From the Edited Volume

New Fundamental Technologies in Data Mining

Edited by Kimito Funatsu

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Written By

Filipe Mota Pinto and Teresa Guarda

Submitted: 17 May 2010 Published: 21 January 2011