Open access peer-reviewed chapter

Online Insurance Consumer Targeting and Lifetime Value Evaluating - A Mathematics and Data Mining Approach

By Yuanya Li, Gail Cook and Oliver Wreford

Submitted: April 28th 2010Published: January 21st 2011

DOI: 10.5772/13369

Downloaded: 3268

How to cite and reference

Link to this chapter Copy to clipboard

Cite this chapter Copy to clipboard

Yuanya Li, Gail Cook and Oliver Wreford (January 21st 2011). Online Insurance Consumer Targeting and Lifetime Value Evaluating - A Mathematics and Data Mining Approach, Knowledge-Oriented Applications in Data Mining, Kimito Funatsu, IntechOpen, DOI: 10.5772/13369. Available from:

chapter statistics

3268total chapter downloads

More statistics for editors and authors

Login to your personal dashboard for more detailed statistics on your publications.

Access personal reporting

Related Content

This Book

Next chapter

Data Mining Using RFM Analysis

By Derya Birant

Related Book

First chapter

Service-Oriented Data Mining

By Derya Birant

We are IntechOpen, the world's leading publisher of Open Access books. Built by scientists, for scientists. Our readership spans scientists, professors, researchers, librarians, and students, as well as business professionals. We share our knowledge and peer-reveiwed research papers with libraries, scientific and engineering societies, and also work with corporate R&D departments and government entities.

More about us