Open access

Strategic Communication for Cancer Prevention and Control: Reaching and Influencing Vulnerable Audiences

Written By

Gary L. Kreps

Submitted: 01 April 2011 Published: 20 April 2012

DOI: 10.5772/31688

From the Edited Volume

Cancer Prevention - From Mechanisms to Translational Benefits

Edited by Alexandros Georgakilas

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Written By

Gary L. Kreps

Submitted: 01 April 2011 Published: 20 April 2012