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Business, Management and Economics » "Entrepreneurship - Creativity and Innovative Business Models", book edited by Thierry Burger-Helmchen, ISBN 978-953-51-0069-0, Published: February 29, 2012 under CC BY 3.0 license. © The Author(s).

Chapter 8

Attractiveness of European Higher Education in Entrepreneurship: A Strategic Marketing Framework

By Angelo Riviezzo, Alessandro De Nisco and Maria Rosaria Napolitano
DOI: 10.5772/38041