Open access peer-reviewed Edited Volume

Customer Relationship Management and IT

Edited by Danil Dintsis

Global Business School Barcelona

All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.

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Customer Relationship Management and ITEdited by Danil Dintsis

Published: June 3rd 2020

DOI: 10.5772/intechopen.77542

ISBN: 978-1-83880-320-9

Print ISBN: 978-1-83880-319-3

eBook (PDF) ISBN: 978-1-83880-912-6

Copyright year: 2020

Books open for chapter submissions

1803 Total Chapter Downloads


Open access peer-reviewed

1. Introductory Chapter: Customer Satisfaction Alignment with “On the Edge” IT Tools

By Danil Dintsis


Open access peer-reviewed

2. Customer Relationship Management Practices in Islamic Banks

By Ahmad Rafiki


Open access peer-reviewed

3. Customer Satisfaction with Online Retail Transactions

By Titus Okeke


Open access peer-reviewed

4. Qualitative Analysis of Different CRM Evaluation Models

By Christoph Weiss, Johannes Keckeis and Manfred Kofler


Open access peer-reviewed

5. Values and e-Consumer Behavior

By Joan Morales Alcúdia and Marina Romeo Delgado


Open access peer-reviewed

6. A New Paradigm in Customer Relationship Management

By Bhanu Prakash Nunna


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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