Open access peer-reviewed chapter

The Mystique of Customers’ Saturation in Online Brand Communities

By Zahy B. Ramadan and Ibrahim Abosag

Submitted: November 3rd 2016Reviewed: April 13th 2017Published: November 21st 2017

DOI: 10.5772/intechopen.69193

Downloaded: 175

© 2017 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Zahy B. Ramadan and Ibrahim Abosag (November 21st 2017). The Mystique of Customers’ Saturation in Online Brand Communities, Consumer Behavior Senay Sabah, IntechOpen, DOI: 10.5772/intechopen.69193. Available from:

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