Open access peer-reviewed Edited volume

Consumer Behavior

Practice Oriented Perspectives

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

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IntechOpen
Consumer BehaviorPractice Oriented PerspectivesEdited by Senay Sabah

Published: November 21st 2017

DOI: 10.5772/65839

ISBN: 978-953-51-3620-0

Print ISBN: 978-953-51-3619-4

Books open for chapter submissions

1513 Total Chapter Downloads

chaptersDownloads

Open access peer-reviewed

1. Introductory Chapter: Consumer Behavior in New Era

By Şenay Sabah

190

Open access peer-reviewed

2. The Mystique of Customers’ Saturation in Online Brand Communities

By Zahy B. Ramadan and Ibrahim Abosag

172

Open access peer-reviewed

3. Consumer between Web 2.0 and Web 3.0

By Cristian Bogdan Onete, Irina Albăstroiu and Răzvan Dina

192

Open access peer-reviewed

4. Understanding Consumer Behavior toward Social Enterprise Products

By Farhana Ferdousi

236

Open access peer-reviewed

5. Measuring Public Acceptance Value of Rural Biogas Development through Logistic Regression and Willingness to Pay

By Christia Meidiana, Zuqnia Gita Ramadhani and Dian Dinanti

189

Open access peer-reviewed

6. Children’s Consumer Behavior

By Blandína Šramová

365

Open access peer-reviewed

7. Explicative Factors Driving the Tomato Consumption in the Mediterranean Basin: A Panel Data Approach

By Jaime de Pablo Valenciano, José Ramos Pires Manso, Miguel Ángel Giacinti Battistuzzi, Juan Milan García and Juan Uribe Toril

169

Edited volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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