Open access peer-reviewed Edited Volume

Consumer Behavior and Marketing

Edited by Matthew Reyes

University of Michigan

This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

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Consumer Behavior and MarketingEdited by Matthew Reyes

Published: March 4th 2020

DOI: 10.5772/intechopen.77647

ISBN: 978-1-78923-856-3

Print ISBN: 978-1-78923-855-6

eBook (PDF) ISBN: 978-1-78985-468-8

Copyright year: 2020

Books open for chapter submissions

7247 Total Chapter Downloads

6 Crossref Citations

1 Web of Science Citations

8 Dimensions Citations


Open access peer-reviewed

1. Consumer Life Cycle and Profiling: A Data Mining Perspective

By Kushnazarov Farruh


Open access peer-reviewed

2. Unpacking the Digital Consumer Mindset

By Matthew Dingee


Open access peer-reviewed

3. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie


Open access peer-reviewed

4. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš


Open access peer-reviewed

5. Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study

By Umut Ayman, Anıl Kemal Kaya and İpek Halim


Open access peer-reviewed

6. Building on eWOM to Understand Service Quality in Hotel Services

By Marlene Amorim and Mário Rodrigues


Open access peer-reviewed

7. Lifestyle Demographic and Food Label Consumption

By Zul Ariff Abdul Latiff


Open access peer-reviewed

8. Profiling Green Consumers with Data Mining

By Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi


Open access peer-reviewed

9. STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies

By Nazri Nordin and Mohamed Azmi Hassali


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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