Open access

Data Mining Using RFM Analysis

Written By

Derya Birant

Submitted: 08 May 2010 Published: 21 January 2011

DOI: 10.5772/13683

From the Edited Volume

Knowledge-Oriented Applications in Data Mining

Edited by Kimito Funatsu

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Written By

Derya Birant

Submitted: 08 May 2010 Published: 21 January 2011