Open access

The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance

Written By

Ondrej Zizlavsky

Submitted: 10 May 2011 Published: 29 February 2012

DOI: 10.5772/35298

From the Edited Volume

Entrepreneurship - Creativity and Innovative Business Models

Edited by Thierry Burger-Helmchen

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Written By

Ondrej Zizlavsky

Submitted: 10 May 2011 Published: 29 February 2012