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A Service Value Creation Model and the Role of Ethnography

Written By

Michitaka Kosaka

Submitted: 28 April 2011 Published: 09 March 2012

DOI: 10.5772/34178

From the Edited Volume

An Ethnography of Global Landscapes and Corridors

Edited by Loshini Naidoo

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Written By

Michitaka Kosaka

Submitted: 28 April 2011 Published: 09 March 2012