Open access peer-reviewed chapter

The Holistic Vision of Brand Management

By Paolo Popoli

Submitted: September 27th 2017Reviewed: September 27th 2017Published: November 8th 2017

DOI: 10.5772/intechopen.71303

Downloaded: 184

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Paolo Popoli (November 8th 2017). The Holistic Vision of Brand Management, Brand Management Paolo Popoli, IntechOpen, DOI: 10.5772/intechopen.71303. Available from:

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