Open access peer-reviewed chapter

Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

Submitted: December 8th 2016Reviewed: June 2nd 2017Published: November 8th 2017

DOI: 10.5772/intechopen.69989

Downloaded: 292

© 2017 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Hanna Górska-Warsewicz and Olena Kulykovets (November 8th 2017). Product Placement as an Effective Tool for the Brand Positioning, Brand Management Paolo Popoli, IntechOpen, DOI: 10.5772/intechopen.69989. Available from:

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