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Management of a City Brand: An Examination on Three Stakeholders’ Attitudes

By Funda Bayrakdaroğlu

Submitted: November 28th 2016Reviewed: April 26th 2017Published: November 8th 2017

DOI: 10.5772/intechopen.69458

Downloaded: 213

© 2017 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Funda Bayrakdaroğlu (November 8th 2017). Management of a City Brand: An Examination on Three Stakeholders’ Attitudes, Brand Management Paolo Popoli, IntechOpen, DOI: 10.5772/intechopen.69458. Available from:

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