Open access peer-reviewed chapter

Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Medium

By Nichaya Suntornpithug and Pasu Suntornpithug

Submitted: March 25th 2011Reviewed: October 25th 2011Published: April 11th 2012

DOI: 10.5772/31071

Downloaded: 2313

© 2012 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Nichaya Suntornpithug and Pasu Suntornpithug (April 11th 2012). Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Medium, Advances in Customer Relationship Management Daniel Catalan-Matamoros, IntechOpen, DOI: 10.5772/31071. Available from:

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