Open access peer-reviewed chapter

Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem

By Džulijana Popović

Submitted: April 10th 2011Reviewed: September 12th 2011Published: April 11th 2012

DOI: 10.5772/32389

Downloaded: 1979

© 2012 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Džulijana Popović (April 11th 2012). Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem, Advances in Customer Relationship Management, Daniel Catalan-Matamoros, IntechOpen, DOI: 10.5772/32389. Available from:

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