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Business, Management and Economics » "Advances in Customer Relationship Management", book edited by Daniel Catalan-Matamoros, ISBN 978-953-51-0516-9, Published: April 11, 2012 under CC BY 3.0 license. © The Author(s).

Chapter 4

Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value

By Namita Bhatnagar
DOI: 10.5772/31105