Open access peer-reviewed chapter

An Overview to Customer Relationship Management

By Daniel Catalán-Matamoros

Submitted: November 10th 2011Reviewed: November 11th 2011Published: April 11th 2012

DOI: 10.5772/39185

Downloaded: 12737

© 2012 The Author(s). Licensee IntechOpen. This chapter is distributed under the terms of the Creative Commons Attribution 3.0 License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Daniel Catalán-Matamoros (April 11th 2012). An Overview to Customer Relationship Management, Advances in Customer Relationship Management, Daniel Catalan-Matamoros, IntechOpen, DOI: 10.5772/39185. Available from:

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