Open access peer-reviewed chapter

An Overview to Customer Relationship Management

By Daniel Catalán-Matamoros

Submitted: November 10th 2011Reviewed: November 11th 2011Published: April 11th 2012

DOI: 10.5772/39185

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Daniel Catalán-Matamoros (April 11th 2012). An Overview to Customer Relationship Management, Advances in Customer Relationship Management, Daniel Catalan-Matamoros, IntechOpen, DOI: 10.5772/39185. Available from:

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