Open access peer-reviewed Edited Volume

The Evolution of Media Communication

Edited by Beatriz Peña-Acuña

University of Huelva

Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.

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The Evolution of Media CommunicationEdited by Beatriz Peña-Acuña

Published: May 31st 2017

DOI: 10.5772/65166

ISBN: 978-953-51-3198-4

Print ISBN: 978-953-51-3197-7

eBook (PDF) ISBN: 978-953-51-4811-1

Copyright year: 2017

Books open for chapter submissions

13124 Total Chapter Downloads

13 Crossref Citations

13 Web of Science Citations

17 Dimensions Citations


Open access peer-reviewed

1. Online Journalism: Current Trends and Challenges

By Ján Višňovský and Jana Radošinská


Open access peer-reviewed

2. Mindfulness Based on the Perceptive Consciousness as Pedagogical Link Between Technology and Education

By José Jesús Vargas Delgado


Open access peer-reviewed

3. Mixed Messages for Our Next Generation of Scientists

By Donna Farland-Smith


Open access peer-reviewed

4. Internet and Social Media in Malaysia: Development, Challenges and Potentials

By Saodah Wok and Shafizan Mohamed


Open access peer-reviewed

5. Opportunities for a New Type of Dialogue with the Organisation’s Publics: A Case Study on How Political Parties Are Adapting in the Basque Country

By Ainara Larrondo and Irati Agirreazkuenaga


Open access peer-reviewed

6. “Google It”: Towards Virtual Knowledge and the Influence of Social Media on Education in Ghana

By Dennis Moot


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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