Business, Management and Economics

Strategies for Tourism Industry - Micro and Macro Perspectives

Edited by Murat Kasimoglu and Handan Aydin, ISBN 978-953-51-0566-4, 404 pages, Publisher: InTech, Chapters published April 20, 2012 under CC BY 3.0 license
DOI: 10.5772/2685
Edited Volume

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.