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Business, Management and Economics » "Products and Services; from R&D to Final Solutions", book edited by Igor Fuerstner, ISBN 978-953-307-211-1, Published: November 2, 2010 under CC BY-NC-SA 3.0 license. © The Author(s).

Chapter 10

Adaptive Involvement of Customers as Co-Creators in Mass Customization

By Igor Fuerstner and Zoran Anišić
DOI: 10.5772/10390