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Online Insurance Consumer Targeting and Lifetime Value Evaluating - A Mathematics and Data Mining Approach

Written By

Yuanya Li, Gail Cook and Oliver Wreford

Submitted: 28 April 2010 Published: 21 January 2011

DOI: 10.5772/13369

From the Edited Volume

Knowledge-Oriented Applications in Data Mining

Edited by Kimito Funatsu

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Written By

Yuanya Li, Gail Cook and Oliver Wreford

Submitted: 28 April 2010 Published: 21 January 2011