Computer and Information Science » Numerical Analysis and Scientific Computing » "Knowledge-Oriented Applications in Data Mining", book edited by Kimito Funatsu, ISBN 978-953-307-154-1, Published: January 21, 2011 under CC BY-NC-SA 3.0 license. © The Author(s).

Chapter 6

Data Mining Using RFM Analysis

By Derya Birant
DOI: 10.5772/13683