Open access

Attractiveness of European Higher Education in Entrepreneurship: A Strategic Marketing Framework

Written By

Angelo Riviezzo, Alessandro De Nisco and Maria Rosaria Napolitano

Submitted: 11 June 2011 Published: 29 February 2012

DOI: 10.5772/38041

From the Edited Volume

Entrepreneurship - Creativity and Innovative Business Models

Edited by Thierry Burger-Helmchen

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Written By

Angelo Riviezzo, Alessandro De Nisco and Maria Rosaria Napolitano

Submitted: 11 June 2011 Published: 29 February 2012