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Business, Management and Economics » "E-commerce", book edited by Kyeong Kang, ISBN 978-953-7619-98-5, Published: February 1, 2010 under CC BY-NC-SA 3.0 license. © The Author(s).

Chapter 3

TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small and Medium Enterprises in Thailand

By Vasin Chooprayoon and Chun Che Fung
DOI: 10.5772/8907