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E-commerce
Edited by Kyeong Kang, ISBN 978-953-7619-98-5, Hard cover, 284 pages, Publisher: InTech, Published: February 01, 2010 under CC BY-NC-SA 3.0 license, in subject Technology
DOI: 10.5772/204
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
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Book contents
- Chapter 1A Conceptual Framework and an Extended SOA Model for Consumer-Oriented E-Commerce
- Chapter 2E-Commerce Assessment in Fuzzy Situation
- Chapter 3TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small and Medium Enterprises in Thailand
- Chapter 4Autonomous Decentralized Enterprise Model - A New Wave in Web 2.0 Type E-commerce
- Chapter 5Modular Architecture Framework for Crossorganizational Electronic Interaction
- Chapter 6Ranking Companies Based on Multiple Social Networks Mined from the Web
- Chapter 7Considering Culture in Designing Web Based E-commerce
- Chapter 8Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation
- Chapter 9A Framework for Quality Assurance of Electronic Commerce Websites
- Chapter 10Improving Performance in Recommender System: Collaborative Filtering Algorithm and User’s Rating Pattern
- Chapter 11Attacks on Two Buyer-Seller Watermarking Protocols and an Improvement for Revocable Anonymity
- Chapter 12Electronic Commerce Readiness in Developing Countries: The Case of the Chinese Grocery Industry
- Chapter 13Can a Recommender System Induce Serendipitous Encounters?
- Chapter 14A Mobile Commerce Model for Automobile Rescue Services
