Open access

A Novel Model for Global Customer Retention Using Data Mining Technology

Written By

Jie Lin and Xu Xu

Published: 01 January 2009

DOI: 10.5772/6453

From the Edited Volume

Data Mining and Knowledge Discovery in Real Life Applications

Edited by Julio Ponce and Adem Karahoca

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Written By

Jie Lin and Xu Xu

Published: 01 January 2009