Business, Management and Economics » "Advances in Customer Relationship Management", book edited by Daniel Catalan-Matamoros, ISBN 978-953-51-0516-9, Published: April 11, 2012 under CC BY 3.0 license

Chapter 7

Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem

By Džulijana Popović
DOI: 10.5772/32389